Expert in digital marketing theory, online strategy and results-oriented implementation
Since 2004 I have built a strong ethos around strategic leadership within the marketing and communications industry. Through a career of management, speaking/presenting, and day-to-day work I have come to believe that all success in business should begin with a measurable goal in mind. The role of marketing and communications is to drive success toward that end goal by leveraging the appropriate tactics and channels at the right time and in the right way. Through this goal-setting comes strategy building, which is engaged by tactical implementation. Woven within this process at every step are the analytic checks needed to understand outcomes. Micro-measurable outcomes and way-points are critical along the way to prove success or indicate the need for adjustments. Measurement and refinement of strategic initiatives need to be done a regular basis with as much relevant data as is available. It is with this "plan, execute, measure, adjust, succeed" approach that I have found award-winning success across myriad industries.
Leader in Marketing and Communication best practices. Refined ethos of goal-oriented decision making based on data-driven insights and industry-specific needs, as well as audience expectations across myriad channels. Utilize goal-oriented strategies to create measurable results. Stay up-to-date on marketing technologies, theories and strategic initiatives. Using real-world experience with big-picture thinking.
Leader in Digital Marketing best practices based on industry-specific needs, data-driven insights and audience expectations across a diverse client portfolio. Expert at capitalizing on networks, liaisons and business connections, while negotiating/managing joint ventures and strategic partnerships with both multi-million dollar and non-profit companies. Accomplished at managing and growing large, profitable contracts and partnering with all core business operations to increase the company’s digital footprint, expand global market share and generate sustainable outcomes.
Speaking engagements have included seminars and discussions on digital marketing at CSU Monte Ahuja College of Business Manufacturing Management Program, PRSA of Cleveland, University of Akron, Adventures in Northeast Ohio, Ohio Travel Conference, Ohio Tourism Association Educational Series, Ohio’s Appalachian Country, Michigan Association of CVBs, and the Indiana Tourism Conference. Topics range from Digital Marketing 101 to The Future of Digital Search.
-John Daters
I've worked with a number of clients on varied projects. Below are some of the clients for which I've worked as lead or had a significant role.