Expert in digital marketing theory, online strategy and results-oriented implementation

About John Daters

John has been involved in nearly every aspect of digital marketing and website management since 2004. John worked at Cleveland Metroparks, the second-largest metropolitan park district in Ohio, where he oversaw the growth of the government organization’s diverse web presence, including that of 8 golf courses, 16 parks and Cleveland’s zoo. In addition, he has worked within the marketing agency world as content manager for, the state of Colorado’s official tourism website. There, he managed all aspects of content, ranging from business listings to feature articles and collateral marketing material. John holds a BA in Communications and Psychology from Lewis & Clark College in Portland, Oregon, and has authored three books about the state of Colorado, with the first book seeing its second edition in 2014.

Love what you do, and you'll do it well

Content Manager

Web Editor/Content Manager for official tourism website for the State of Colorado - 2004–2008. Created all editrials calendars, wrote and edited all content. Liaison to major tourism entities, including the Colorado Rafting Association and Colorado Ski Country USA. Author of three books — Amazon Author Profile.

Search Engine Optimization (SEO)

Search Engine Optimization expert for national brands, including Connections Academy, KeyBank, IGSEnergy, International Culinary Center, and others. Utilize keyword research, content creation, and coded opportunities - including open graph data, twitter cards, JSON, microdata, sitemap.xml and robots.txt generation to leverage traditional and newly minted SEO strategies.

Front-End Development

Expert in front-end development, including HTML, HTML5, JavaScript and CSS. Able to build and manipulate script and libraries to improve user experience and increase goal-based conversions.

If content is kingthen conversion is queen.

—John Munsell (CEO Bizzuka)

Client Portfolio

  • Cleveland Metroparks
    Cleveland Metroparks Zoo

    John Daters managed all aspects of the award-winning Cleveland Metroparks websites, including its flagship site governing 16 reservations spread out over 23,000 acres, as well as Cleveland Metroparks Zoo website.

    IGS Energy: Natural Gas and Electricity Suppliers

    John Daters engaged in various search engine optimization tactics to improve the organic reach of IGS Energy, an energy provider service more than 1,000,000 customers across 11 states.

    Pacific Crest Securities

    John Daters managed the SEO strategy for KeyBank — the 22nd largest bank in the U.S. — and its subsidiary Pacific Crest Securities. Efforts included on-site optimization, as well as off-site/third-party organic search strategies.

    Colorado Tourism Office

    Official tourism website for the state of Colorado, John managed all content for the site, as well as events and business listing management.


    Set strategy for SEO for CVS' SilverScript — a Medicare Part D plan. John Daters' SEO efforts saw organic traffic and conversions rise significantly, beating preset goal numbers.

    The MetoHealth System

    John Daters managed MetroHealth's website across multiple medical departments. MetroHealth is the third largest hospital system in Northeast Ohio and provides care for the region's most vulnerable communities.

Awards, Accolades and Recognition

  • Team Member

    MarCom Award

    Gold - Government Website
    MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs.

    Team Member

    The International Davey Awards

    Silver Award - Government Website
    The Davey Awards is an international creative award focused exclusively on honoring outstanding creative work from the best small firms worldwide.

    Team Member


    Gold - Government Website
    MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs.

  • Team Member

    W3 Awards

    Silver - General Website/Government
    The W3 Awards honors creative excellence on the web, and recognizes the creative and marketing professionals behind award winning sites, videos and marketing programs.

    Team Member

    Interactive Media Awards

    Best in Class - Government Website
    The Interactive Media Awards™ recognize the highest standards of excellence in website design and development and honor individuals and organizations for their outstanding achievement.

    Team Member

    Savvy Award

    Digital Interactive - Overall Website
    The Savvy Awards competition recognizes outstanding local government achievements in communications, public-sector marketing and citizen-government relationships.

Send John Daters an Email

Drop me a line


Cleveland, OH